The Real Men Wear Pink campaign is a brilliant initiative to help these men feel empowered to join in the fight against breast cancer and to feel they too can make a difference! It seeks to break down the stero-typical macho, rugged, tough guy image by encouraging them to wear pink in recognition of the women in their lives. It has been a privilege to be a part of this campaign in conjunction with The National Breast Cancer Foundation through our alignment with Bisley Workwear. So get on board guys and gals and wear your pink! www.realmenwearpink@nbcf.org.au